Google Ads · Search Ads · Lead Generation

Show Up When Customers Are Searching for You

Reach people who are already looking for your product or service on Google. We connect the right searches to focused ads, a clear landing page and an easy way to enquire.

  • High-intent searches
  • Focused ad spend
  • Clear conversion tracking
Google Ads journey from a relevant search to a qualified enquiry
The problem

Getting clicks is easy. Getting the right enquiries takes more work.

01

Wrong search terms

Your ad appears for searches that do not match what you sell, so your budget goes towards irrelevant clicks.

02

Clicks that do not convert

People click your ad but land on a confusing page without a clear offer or next step.

03

Missing conversion data

Without reliable tracking, you cannot see which keywords are producing useful enquiries.

Our system

A simple 4-step system for effective Google Ads

01

Find the right searches

We research what potential customers search, their intent and the locations you want to serve.

02

Build focused campaigns

We organise keywords, write relevant ads and set up location, budget and negative keyword controls.

03

Improve the enquiry path

We direct visitors to a suitable page with a clear offer, contact option and simple next step.

04

Track and optimise

We review search terms, enquiries and lead quality, then adjust the campaign based on the results.

Beyond clicks

See which searches bring real opportunities

A click is only the start. We set up conversion tracking and review search terms and enquiry quality so decisions are based on what happens after the click.

  • Search term review and negative keyword updates
  • Form, call or WhatsApp conversion tracking
  • Lead quality feedback from your sales team
  • Clear weekly performance updates
Illustration of Google Ads search terms, conversions and campaign review
What you get

Complete Google Ads management

  • Business and competitor research
  • Keyword research and campaign planning
  • Google Search campaign setup
  • Ad copy and asset creation
  • Location, schedule and budget settings
  • Negative keyword management
  • Conversion tracking setup and checks
  • Ongoing optimisation and weekly reports
How we measure

Numbers that help us make better decisions

Search terms Are your ads appearing for relevant searches?
CTR and CPC Are people responding, and what does a click cost?
Conversions How many visitors take the intended action?
Qualified enquiries How many enquiries fit your business?
Cost per qualified lead What are you spending to reach a useful prospect?
Campaign options

Campaigns planned around how customers find you

The campaign type depends on your goal, market and available website assets. We recommend a setup that fits your business instead of using the same structure for everyone.

Search Ads Local Enquiries Website Leads Call Enquiries Remarketing Shopping Ads, where relevant
FAQ

Questions we hear often

What Google Ads budget should I start with?

It depends on your industry, location, competition and goals. We research your market before recommending a starting budget.

Do I need a landing page?

A focused landing page often helps visitors understand the offer and enquire. If your current website page is suitable, we can use it and suggest improvements where needed.

How soon can I get enquiries?

Ads can start receiving traffic after launch, but building consistent enquiry quality takes testing, tracking and optimisation.

Can you track calls and WhatsApp enquiries?

We can set up suitable tracking for website forms, calls and WhatsApp clicks. The exact setup depends on your website and enquiry process.

Do you guarantee a fixed number of sales?

No. Sales depend on market demand, your offer, pricing and follow-up too. We report the campaign numbers clearly and work to improve the factors we can control.

Want a Google Ads plan for your business?

Tell us what you sell, your target location and your goal. We’ll discuss a practical starting plan.